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Things You Should Know About Email Verification Email verification is the defined as the way on which the validity of the email addresses is done. If you are an email marketer or you really value email marketing, then you should know how wasteful it is to be sending out emails to those addresses that are not valid and this would make the verification process quite important. The verification comes in two forms. You can find the pre-emptive verification that is the process which checks if the addresses are valid and also correct when this is entered into the system which uses or stores email addresses. This is one effective verification process for the business owners who would like to check the email address entries of the staff members or the customers if they are real and correct. Another verification method is the retrospective verification. This is one type of process which checks the addresses that are in the business database to make sure that they are really current and valid. The third party processors are used and the different technologies are applied to identify the closed or dead email accounts without having to send any mails to them. There are several advantages to email verification and one is that being a business, every effort that you place in the marketing method must pay off in the long run and such is the great reason why it is important to make sure of the strategies that you put in place. Email marketing can be quite successful when you embrace email verification. Here are some of the excellent benefits which you start to enjoy if you take your time to verify the email addresses prior to sending out any mails.
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This can save you money on the email delivery fees since the list size is greatly reduced to relevant and valid addresses alone. You are not required to pay any extra fee or send out the messages to emails. Through the verification process, you will be able to avoid experiencing problems with the email service providers who are very strict on the bounced email thresholds. You have to remember that some have certain amounts allowed prior to the suspension or when closing the account especially if you are one new member.
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If you are opting for email addresses, then you should work to improve deliverability and reduce the number of the expired emails. The emails can also be degraded by the ISP if you have that increasing percentage of expired or those unknown users. If you have a clean email list with the use of the verification process, then your sender reputation score is improved. Also, you should know that email verification can actually help you keep off those spam traps. The ISPs recycle the expired email accounts for spam trapping reasons and such is easy for one to become blacklisted if you have the addresses in the emailing list.